Authentic Brands Group is eyeing Latin America to spread the reach of its popular fast fashion brand Forever 21.
For this purpose, ABG has partnered with AR Holdings which is a leading retail operator in the region.
The plan is to launch Forever 21 on e-commerce, wholesale and 26 retail locations across Chile, Costa Rica, Peru, Panama, Colombia, Ecuador, Dominican Republic, Ecuador, El Salvador and Guatemala, with the help of AR Holdings.
Forever 21 is a newer acquisition for ABG which partnered with SPARC Group earlier this year to buy the brand out. They have been positioning the brand for sustainable growth since then.
Jarrod Weber, Group President-lifestyle and Chief Brand Officer at ABG, said in a press release, “Over the last 8 years, Forever 21 has established a strong foothold in Latin America and we are excited to launch the next phase of its growth in the region.”
Jarrod added “AR Holdings is an experienced frontrunner in the Latin American retail industry with vast expertise in the fashion, home and restaurant industries. We look forward to cementing this partnership for long term.”
Earlier this year, SPARC which is a joint venture of Authentic Brands and Simon Property Group also bought the 202-year-old Brooks Brothers and the American Denim Company Lucky Brand Jeans out of bankruptcy in the US.
