Franklin Bracken, presently serving as executive vice president and chief commercial officer, has been named president of Foot Locker, Inc. with immediate effect. He will continue to report to CEO Mary Dillon.
Together with Dillon, he will carry out the company’s “Lace Up Plan” in his new position, which aims to improve productivity, build long-term shareholder value, and elevate the omni-retail experience. In addition, Bracken will continue to be in charge of marketing, digital, loyalty, merchandising, global retail operations, and real estate.
Bracken joined Foot Locker in 2010 and has since held a number of senior leadership positions with progressively more authority throughout the company. He has over 30 years of expertise in brand management, consulting, digital transformation, marketing, merchandising, and retail operations.
Bracken started his career as a management consultant at PricewaterhouseCoopers and held top management positions at SABMiller and The Coca-Cola Company before joining Foot Locker.
Regarding this appointment, Dillon stated that over his 15 years of employment, Frank has spearheaded a number of significant business-wide projects, such as developing and implementing the Lace Up Plan, establishing brand alliances, and expanding omnichannel capabilities. She went on to say that she is excited to work with him in his new position as Foot Locker implements plans, makes great strides towards the Lace Up Plan, and generates long-term value for all parties involved.
“Being named president as the Lace Up Plan continues to gain momentum is an honour,” Bracken remarked. As Foot Locker moves into the next stage of execution, it is well-positioned to make rapid progress and meet long-term operational and financial objectives for the rest of 2025 and beyond. Bracken is confident that Foot Locker’s proven consumer-focused initiatives will further deepen customer engagement, strengthen market position, and drive meaningful business results. Foot Locker is still dedicated to growing sneaker culture and improving the omnichannel experience for its customers and brand partners.
