Flipkart has launched a digital video campaign with actor Jatin Sarna to create awareness of its loyalty programme ‘Supercoins’.
The new campaign titled ‘Yeh Sikka Kahan Chalega’ will highlight the use of Supercoins across partner platforms like Myntra, Cleartrip and many more brands across various categories.
The e-commerce major aims to connect with customers across the country, especially in Tier-2 and beyond cities with the Hindi film and theatre actor Jatin Sarna.
“At Flipkart, it is our utmost priority to serve our customers with unparalleled value. We aim to enhance every consumer’s shopping experience and make it more rewarding,” said Arief Mohamad, Vice President loyalty at Flipkart.
He further added that they aim to reinforce the plethora of benefits shoppers can avail of using Supercoins through the new campaign, not just on Flipkart but across the umbrella of Flipkart partner platforms and brands, thereby enabling a wide pool to shop and avail rewards, significantly enriching their shopping experience.
“We are delighted to partner with Jatin Sarna in conveying this message to our 400 million customers across the country,” said Arief.
Flipkart is currently gearing up to host its flagship festive sale event ‘Big Billion Days’ and expects it to be the largest online sale yet and fuel its year-on-year growth with increased participation from shoppers in Tier-3 cities and beyond.
