Laura Ashley, the renowned fashion and lifestyle retailer, has revealed its plans to team up with kidswear retailer Mamas & Papas.
If and when this collaboration happens, it would mark 70 years since the reputed brand Laura Ashley was launched.
The much-awaited anniversary collection – in all likelihood – will feature baby clothing and nursery bedding, besides toys.
Notably, the collection will also include Laura Ashley’s archive Victorian era-inspired prints.
Come Spring 2023 and the customers can purchase the collection in the UK as well as overseas. The items are stocked in Next stores.
Back in April this year, Laura Ashley had teamed up with IMG in an effort to expand its presence across India, China, Europe, Australia, New Zealand and the Middle East.
The news of the collaboration comes few weeks after Mamas & Papas had announced its decision to join hands with Oxfam to unveil clothing take-back scheme.
Also Read: Kidswear retailer Mamas & Papas partners with Oxfam to launch clothing take-back scheme
Founded in 1981, Mamas & Papas is known for its babywear, maternity wear, toys and furniture, amongst others.
