ONLY – a leading European fashion brand for young women – has forayed into athleisure clothing with the launch of a new category called ‘ONLY PLAY’.
ONLY PLAY further strengthens the brand’s position as a fashion forward brand that caters to the complete wardrobe needs of today’s modern millennial girls.
As per the brand, with a strong combination of training and leisure, ONLY PLAY offers supreme functionality, great quality and feminine details that are combined in a rich mix of the latest fashion and sportswear trends.
Technical specifications of the collection include benefits like removable and non-removable padding for necessary support, racer back styles to provide stability, adjustable straps and hook closures, functional pockets, wind proof and breathable technology.
Vineet Gautam, CEO & Country Head, BESTSELLER India, commented on the occasion of the launch, “With the introduction of ONLY PLAY, we further extend the brand’s product offering by adding performance wear/athleisure styles. This truly makes ONLY the one-stop-shop for the fashion conscious modern millennial girls. The range stays true to ONLY’s design ethos with pop-colours, functional designs and comfortable styles. Internationally, ONLY PLAY has been successful with positive customer feedbacks, repeat purchases and business success. We are positive that ONLY PLAY will have a similar success story in India.”
