After brands like Nike and Target, Fabletics, a fashion fitness brand, has launched plus-size products to woo customers and expand its reach. Its plus-size products will range from XXS to 3X.
“We don’t see this as the introduction of a separate line but an extension of our brand that now allows us to embrace all the amazing women who are, or want to become, part of our community,” Fabletics Co-Founder Kate Hudson was quoted as saying.
Also Read – Fabletics to open 12 new stores
Furthermore, Fabletics – which currently operates 18 stores in the US – recently announced to open 12 new retail locations this year, bringing its store count to 30. The athletics brand offers sportswear and leisurewear collections ranging from leggings, sports bras and tops, to dresses, loungewear and swimwear.
A subsidiary of JustFab, Fabletics (founded in 2013) is an online subscription retailer offers its members exclusive custom-made clothes chosen for them based on their lifestyle and fashion penchants.
