Online fashion retailer FabAlley is mulling over going offline and expanding into the brick and mortar space to gain a share in the growing retail market. Shivani Poddar, Co-founder, FabAlley, plans to give tough competition to leading fashion brands like Vero Moda, Forever 21, ZARA, and others.
FabAlley works on frequently introducing fresh styles for its consumers. It reportedly launches 300 new styles every month and takes out 250 to keep the assortment fresh. With this strategy in place, the retailer is now aiming to make around Rs. 90 crores in revenues this fiscal year, 20 per cent of which will come from retail stores.
Many brands, like Zivame, have been laying stress on increasing their physical presence as well. International brands like ZARA, H&M and others are increasingly scaling up their store presence in India, which is ‘indicating’ online brands to tap on the opportunities that this emerging market is capable of providing.
FabAlley is an online fashion destination for taste-makers and trend-breakers all over the country. It sells a highly curated collection of apparel, jewellery, bags and footwear.