Popular homegrown westernwear brand FabAlley has announced the launch of Fab Fix – a data driven product recommendation platform that takes into account customer’s individual style to curate fashion boxes for them.
The brand, with High Street Essentials Pvt. Ltd. as its parent entity, is looking to offer customers a personalised shopping experience and to ease their journey through the hundreds of options on the online retail space.
This move is a strategic step towards strengthening the D2C footprint of the brand on the back of technology-driven consumer experience, which substantially reduces the effort that goes into browsing and selecting.
The brand curates styles that suit one best at bundled and discounted prices.
The curated boxes will consist of both apparel and accessories and for this purpose customers have to answer a series of short questions related to their personality and preferences.
Shoppers can also view the products before purchasing, thereby offering benefits such as convenience, product choice, discounted prices and increased personalisation.
Speaking on the launch of Fab Fix, Tanvi Malik and Shivani Poddar, Co-founders of HSE, said “We believe in providing a smart, easy and convenient shopping experience to customers. Through Fab Fix, we seek to enhance our understanding of user’s personality and utilise this information to make personalised recommendations to our shoppers at a discounted price.”
Link to view the model of Fab Fix: https://www.faballey.com/fabfix
