Explore by Lids! That’s the first private label for children from US sportswear retailer Lids.
There’s exquisite line of bucket hats and snapbacks for kids aged from four to seven, which comprises designs depicting a rocket ship, solar system, wildlife and shooting stars.
The new brand is presently available in the US and Canada.
But there’s more to it! Explore by Lids is, reportedly, expanding sometime in October this year to include headwear for adults – importantly in matching designs.
The much-talked about Explore by Lids was an idea pitched by interns to Lids during a summer programme held in 2021.
The concept was liked and developed – finally ending up to become Lid’s maiden private label for kids.
It was only last month the American retailer had announced the launch of Lids University (Lids U), which is entirely dedicated to collegiate sports product and apparel in the country.
Also Read: US sportswear retailer Lids launches Lids U stores
Lids Sports Group is the largest licensed sports retailer in North America, which is known for selling fashion-oriented headwear and clothes across the US, Canada and Puerto Rico through nearly 1,200 retail locations.
