DSLR Technologies, the parent company of ethnic wear brand Aramya, has raised Rs. 80 crore (US $ 8.82 million) in its Series A funding round from existing investors Z47 (formerly Matrix Partners India) and Accel India.
According to regulatory filings from the Registrar of Companies (RoC), the company’s board approved a special resolution to allot 10,928 Series A compulsorily convertible preference shares at an issue price of Rs. 73,207 per share to raise the capital. Z47 and Accel India contributed Rs. 40 crore (US $ 4.41 million) each as part of the round.
The filings indicate that the fresh capital will be deployed towards business expansion, meeting working capital requirements, strengthening the company’s balance sheet, and providing financial flexibility to support future growth initiatives.
Founded by Ankush Goyal, DSLR Technologies operates Aramya, a direct-to-consumer ethnic wear brand focused on women’s apparel. The brand combines traditional handcrafted techniques such as block printing, bandhani and ajrakh with premium fabrics including pure cotton and linen-cotton blends.
Following the latest investment, both Z47 and Accel India will hold a 20.77% stake each in the company. As per estimates, DSLR Technologies is valued at approximately Rs. 1,438 crore (US $ 161 million) on a post-allotment basis.
Z47 and Accel India have been early backers of Aramya and its parent company, marking this as their third investment in the startup. The two firms had previously co-led Aramya’s US $ 7 million seed round and subsequently invested US $ 2.24 million in a pre-Series A round in December 2024.
DSLR Technologies has recorded rapid growth since inception. The company’s operating revenue increased more than 13-fold to Rs. 41 crore (US $ 4.52 million) in the financial year ended March 2025, compared with Rs. 3 crore (US $ 330,000) in FY ’24. During the same period, losses rose marginally to Rs. 10.7 crore (US $ 1.17 million).
