In order to support its growth in the Indian market, ethnic wear brand Rangita, owned by Stellaro Brands, expects to open about 25 outlets over the course of the next 12 months. This quarter, from April to June 2025, it plans to launch five or six additional stores.
Himanshu Chakrawarti, CEO of Stellaro Brands, earlier mentioned that all upcoming store launches are planned across Andhra Pradesh and Telangana, with potential expansion into Tamil Nadu also under consideration.
The latest campaign Rangita, which is promoting its spring-summer 2025 collection, is called “Shubh Aarambh.”
Commenting on the campaign launch, Himanshu Chakrawarti said the idea behind ‘Shubh Aarambh’ is to reflect the emotions and shared experiences that come with weddings. The Rangita Shubh Aarambh campaign will be promoted on social media sites including Facebook, YouTube, and Instagram.
