Esprit Holdings Limited, which retails clothing, footwear, accessories and housewares under its Esprit label, has announced the launch of its revamped e-commerce portal all over Europe after its successful launch in the UK in January.
The Hong Kong-headquartered company has infused around € 40 million in the overhauling of its website in order to make it more customer-centric.
The firm has partnered with customer relationship management firm Salesforce in order to harness the power of artificial intelligence. This will make communication to the customer more personalised in terms of offering comprehensive filters like sustainability and fit, as well as more apt styling suggestions suited to their individualistic needs.
The newer version of the website is all set to be rolled out in Austria in spring or early summer and the German counterpart will be made available in the summer.
Other European countries will follow suit next year.
Talking about this move to rope in more customers to buy online, Leif Erichson, Chief Digital and Operations Officer at Esprit, said, “Part of our digital strategy is to build a site that continues to grow and delight our customers with our brand stories, and great product expression.”