Ever since fashion retail stores reopened in the mid-week of June, the response has been encouraging for most of them.
It’s been no different for British fashion label Primark!
The sales in the week ended 20 June were 133 million pounds, with business in England and Ireland even better than what it was during the same period in 2019.
Since reopening and all through this week, Primark lovers have been shopping kidswear, leisurewear as well as nightwear. And that’s not all! The retailer has also been witnessing a surge in the demand for shorts and t-shirts.
Encouraged by the response, Primark has now placed orders worth over £800 million for the upcoming autumn/winter season.
Despite the fact that annual profit for the retailer is likely to go down by two-thirds, Primark is happy over the increase in shopping especially for the aforementioned products.
Now the retailer is all set to open new stores in US, especially at Florida and New Jersey. Though retail restrictions may postpone the opening of the stores for a while, but if and when it does happen, it will take the number of Primark stores in the US to 11.
Besides US, Primark also has some good news for its lovers in France – new stores are coming up at Plaisir and Belle Epine shopping complexes in Paris.
Then there’s one coming up soon in Poland.
The retailer’s plan to open stores in Lisbon and Malaga and in all the cities mentioned above makes it clear that it has a distinct vision for future in these challenging times and the terrific response so far, especially in England and Ireland, has given them hope of seeing better days ahead.