Luxury fashion brand Emporio Armani announced its return to Soho with a completely new flagship store at 134 Spring Street in a historic early twentieth-century building. The store carpets an area of 420-square-metres displaying the original features of the structure like exposed brick walls, metal ceiling, cast-iron columns with capitals and authentic dark oak floors.
The store displays a wide variety of products for men and women offering the latest clothing and accessories collection, and a special collection of watches, eyewear, and jewellery. The new store offers a 90s-inspired collection exclusive to Soho including a dinner jacket, coat and formal Prince of Wales suits with a contemporary twist for men and women, sequins cocktail dresses and clear defines shoulder suits.
Fashion designer, Giorgio Armani commented, “It is here, in the most authentic downtown, that style, ideas and creativity are born and intertwined, with an immediacy that is mirrored in its unmistakable architecture, now firmly etched into the collective imagination. I return to this district with enthusiasm and newfound awareness. Never invasive, my new Emporio Armani shop fits seamlessly into the context, paying homage to the urban landscape and reflecting our unwavering commitment to sustainability.”
