Elisa Palefsky joins Delta Apparel, Inc.

With over 20 years of successful leadership in the branded and licensed merchandise industry, Elisa Palefsky has joined the Delta Apparel, Inc. (an international design, manufacturing, sourcing and marketing company) as VP of sales for its M. J. Soffe operating subsidiary headquartered in Fayetteville. Palefsky has teamed up with Soffe to provide her style of proven leadership in the management of the company’s three sales divisions: sporting goods, department stores, and military. Her former business associations include SPANX and The Coca-Cola Company. “We are excited that Elisa made the decision to join our executive management team, bringing a wealth of apparel and related experience to Soffe. Elisa will be instrumental in spurring Soffe’s future growth, as we continue to develop our brands and grow our apparel market base.” Rod McGeachy, President of M.J. Soffe said in a statement.