Fashion brand Edrio has entered the offline market with the launch of its first physical store in the city of Amritsar in Punjab. The store will house the latest athleisure wear collections from the brand.
Edrio is the brainchild of entrepreneur Rakhi Oswal, a third-generation leader and businesswoman from the Oswal Group in North India.
Commenting on the expansion, she said, “The brand envisions a world where individuals prioritide short movements in their daily routines. Whether it’s going out in the sun, taking a refreshing walk, or simply engaging in physical activities, such as walking and talking simultaneously, Edrio wants to inspire people to incorporate at least 30 minutes of movement into their day.”
Adish Oswal, chairman of the Oswal Group added, “Through our vision of promoting movement and awareness about the importance of sunlight, Edrio hopes to make a positive impact on individuals’ health and contribute to a healthier society. We aim to open 50 plus stores in the next three years.”
Founded in 2021, Edrio a fashion athleisure wear brand started as a direct-to-consumer brand selling directly through its website and major e-commerce platforms.
