To reach new customer demographics offline, value-focused apparel and leisure retailer Easybuy has opened brick-and-mortar stores in the five Indian cities of Gadag, Vijayawada, Bengaluru, Chennai and Ahmedabad.
On Chennai’s Arcot Road, Easybuy opened its eleventh location to provide a large selection of clothing and accessories for men, women, and kids. The company’s tenth location launched at the GT Mall in Bengaluru.
Easybuy made its brick-and-mortar debut in Gadag with a store in the city’s U Mall, and strengthened its retail presence in Vijayawada by adding a second location in Mogalarajapuram. Additionally, Easybuy built a second location in the Nikol area of Ahmedabad, Gujarat.
Easybuy has built numerous stores this year in places like Maninagar, Dehradun, Hyderabad, and Mandya with the goal of introducing its brand of affordable apparel to consumers throughout India. The company is a member of the Landmark Group and has its headquarters in Bengaluru.