Value-focused fashion and lifestyle retail chain Easybuy is set to launch its first brick-and-mortar store in Dehradun. Aimed at connecting with shoppers offline in the Uttarakhand state capital, the store will offer products for men, women, and children.
“We had set out on a road trip and the roads are leading us to you, Dehradun,” announced Easybuy on Facebook. “A brand new style terminal in your city. It will be for the first time ever! Stay tuned for the details!”
The new Dehradun store will feature a variety of product categories, including apparel, fashion accessories, footwear, handbags, and gift items. According to its website, Easybuy releases new designs every 15 days to stay current with trends and consumer preferences.
Easybuy operates over 130 brick-and-mortar stores across India, encompassing more than eight lakh square feet of retail space and serving over 42 lakh customers. The brand recently opened stores in Hyderabad and Chennai.
Additionally, Easybuy has launched its ‘No Mo’ flat price sale on its e-commerce store to engage online shoppers, offering discounts on a wide range of summer goods ahead of its new high summer collection launch.
Founded in 2014, Easybuy is a family-focused apparel and accessories brand introduced to the Indian market by Landmark Group.
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