DLF Brands’ Pure Home + Living– a home & lifestyle chain of stores having 22 active stores across India– is planning to open 20-25 stores in next 15 months.
ETRetail quoted Timmy Sarna, CEO and MD of the company,saying that the company wants to reach a total of 45-50 stores by the end of 2023 with the aim of opening 1-2 stores every month from next year.
Also selling home textile products, the company has plans to expand in the Gulf Cooperation Council (GCC) market and hopes to open two stores in Dubai in the first quarter of 2023.
Apart from expanding its reach, the brand also expects to start its furniture line by the end of current calendar year and is launching a gifting and wedding registry on website next year.
During the last fiscal, the company earned a total revenue of Rs. 55 crore and is targeting to achieve a revenue of Rs. 120 crore in the current fiscal and Rs. 200 crore revenue by FY ’24.
The brands’ online sales contribution is only about 10-15 percent of their business and expects it to reach 20-25 per cent by next year.
