French luxury fashion label Dior has introduced a new pop-up concept store at Harrods, London which will be open for business from 4th to 27th August.
The new pop-up store will offer Dior’s latest autumn/winter 2023/24 ready-to-wear collection to shop over three different sites promising sufficient attention to each displayed category.
The first space shows the bond of Dior with Paris featuring the Chez Moi capsule collection adorning the area in ‘Plan de Paris motif’ while the second part offers a prestigious collection of gifts.
The third site shows the collection of leather goods from the house with Lady Dior and Lady D-Joy bags occupying the front and center space.
The interior of each space is strategically decorated showcasing the famous in-house prints, floral details, and the display of the latest stock.
