Destination XL, a renowned men’s retailer, has announced the appointment of Erica W. Thompson as Chief Marketing Officer (CMO).
Erica will be accountable for the overall marketing strategies of the Group in addition to looking into brand, media, creative, e-commerce and CRM.
She comes with 20 years experience in marketing leadership with focus on e-commerce, digital marketing and customer relationship marketing.
Joyous over Erica’s appointment, Harvey Kanter, President and CEO, Destination XL, said “We are extremely delighted to have Erica as our new CMO.”
Harvey added “Erica’s appointment underscores our continual commitment to building a digitally driven marketing organisation.”
On being appointed as CMO, Erica said that she is thrilled to be a part of Destination XL and will aim to establish the firm as a one-stop shop for men’s big and tall apparel and footwear.