Decathlon Sports India has partnered with FirstCry to expand the availability of its kids’ sports products across India. The partnership will offer a range of more than 500 products, including apparel, footwear, accessories and sports essentials across skating, swimming, badminton, tennis, football, cricket, cycling, fitness and outdoor sports.
Through the collaboration, Decathlon will gain access to FirstCry’s community of over 25 million registered users across metro as well as Tier 2 and Tier 3 markets. The companies aim to make sports products more accessible to children and encourage early participation in physical activities.
Commenting on the partnership, Sankar Chatterjee, CEO, Decathlon Sports India, said, “Children today have an incredible array of opportunities to explore new interests and activities. Through this collaboration, Decathlon Sports India and FirstCry aim to support parents in encouraging movement, play and active participation in sports.”
Supam Maheshwari, Chief Executive Officer (CEO) & Founder FirstCry, said, “At FirstCry, our mission has always been to make parenting simpler by bringing everything a growing child needs under one roof. Our partnership with Decathlon Sports India is a natural extension of that commitment, making high-quality sports gear easily accessible to children and parents across India through the FirstCry platform”.
He added that “by bringing together FirstCry’s deep understanding of young families and nationwide reach with Decathlon’s global sporting expertise, we are making it easier for parents to encourage active, outdoor play and help children build healthy habits from an early age. We are delighted to welcome Decathlon Sports India to the FirstCry platform and look forward to making sports more accessible to the next generation”.
