Daraz Bangladesh, a leading online marketplace in the country, has officially launched its new shopping channel, Choice, which claims to revolutionise the way consumers shop online. Featuring an extensive array of over 4,000 hand-picked, top-rated products at competitive prices, Choice is set to provide exclusive deals and improved logistics support to its users.
The Choice channel introduces a unique single-cart, single-warehouse approach that allows shoppers to purchase multiple items seamlessly. Customers can expect deliveries within 1-3 days, and those buying three or more items will enjoy free delivery. Additionally, Choice offers a 7-day hassle-free return policy, ensuring a worry-free shopping experience.
One of the standout features of the Choice channel is the Free Gift offering, where customers who purchase four or more products can select a complimentary gift from a curated collection. This incentive will be available on a first-come, first-served basis and is expected to continue beyond the Ramadan season.
Among the fashion brands included in the Choice channel are popular names like Bata, which offers stylish footwear, and Grameen Uniqlo, known for its trendy clothing. Other notable fashion brands include Aarong, which provides traditional attire and accessories, and Denims & Co., which specialises in modern denim wear. These brands, along with many others, ensure that customers have access to quality fashion products at attractive prices.
Ben Yi, the managing director of Daraz Bangladesh, expressed enthusiasm for the launch, stating, “Choice is built on what matters most to our customers—trusted products, great prices, and an easy, fast shopping experience. With faster delivery and exclusive deals, we’re taking e-commerce in Bangladesh to the next level.”
Jiang Han Adela, the global head of Choice at Daraz, emphasised the channel’s commitment to meeting the evolving needs of online shoppers by combining convenience, quality, and value. “This platform not only enhances the customer experience but also strengthens our sellers’ growth opportunities, ensuring long-term success for all,” she added.
