
Leading D2C menswear company DaMENSCH has raised Rs. 21.62 crore (approximately US $ 2.5 million) in an extended Series B investment round. This investment shows the brand’s current backers’ sustained faith in its growth trajectory: Matrix Partners, Saama Capital, Whiteboard Capital, and A91 Emerging Fund.
DaMENSCH has achieved a major milestone with this latest capital infusion, which comes nearly two years after a sizeable US $ 16.4 million was raised in a round headed by A91 Partners. Since its founding in 2018, DaMENSCH has raised more than US $ 25 million in investment.
DaMENSCH, which was co-founded by Anurag Saboo and Gaurav Pushkar, has made a name for itself in the men’s lifestyle market thanks to its cutting-edge selection of casual and innerwear. The company offers its products mostly online, as well as on other well-known e-commerce sites including Amazon, Flipkart, and Myntra.
The brand’s operating revenue increased from Rs. 59.3 crore to Rs. 72.3 crore in the fiscal year 2022–2023, a 22.5 per cent increase. It is interesting, although, that due to aggressive expansion and marketing activities, the net loss for the period more than doubled to Rs. 62.34 crore from Rs. 26.89 crore in FY ’22.