Direct-to-consumer (D2C) athleisure brand Zymrat has forayed into offline with the launch of its maiden offline store in Bengaluru.
Zymrat, which sees lots of potential in offline space, intends to expand its reach to other parts of India.
The innovation-led performance wear label will be opening a flexi retail experience centre at Garuda Mall in Bengaluru.
After a thunderous acceptance online, the brand is now determined to allow its customers experience its advanced range of products physically.
“We are seeing early traction in the store, and we are committed to expanding Zymrat in offline distribution through flexi retail, exclusive brand outlets and multi-brand outlets,” substantiates Ankita, Co-founder, Zymrat.
Zymrat was set up in 2018 and offers a vast range of products such as training and running T-shirts, shorts, outerwear and joggers.
