Custom furniture start-up WoodenStreet is on its second phase of expansion drive and has already opened two new experience stores at Banjara Hills and Miyapur areas of Hyderabad.
The start-up is investing a total of Rs. 15 crore to facilitate its expansion strategy.
The first of this expansion drive within the southern region of India has witnessed opening of three experience stores in Bengaluru – in HSR Layout, Whitefield and Kalyan Nagar suburbs, and another store in Chennai’s Pallikaranai neighbourhood.
“People in South India are inclined towards solid-wood and handcrafted furniture, and we want to deliver them relevant products which match their taste. And this is where we are geared at, to provide quality solid-wood products which are passionately handcrafted,” said Lokendra Ranawat, CEO, WoodenStreet.
The experiential outlets are aimed at making quality custom furniture options accessible to the varied populace of South India.
In the next 12-18 months, the firm is planning to launch four more stores in South India, along with a third one in Hyderabad.
WoodenStreet brings handmade crafts of over 500 Indian artisans to limelight under its Make-in-India initiative, keeping traditional crafting ways alive with the support of technology.
More on the same, Lokendra added “Our nation thrives when its people thrive. And our people thrive when their traditions are given a platform to cultivate even in this fast-paced era.”
Within a span of four years of its inception, WoodenStreet has spread across India with over 25 experience stores and a 100 delivery hubs, building a strong network that makes over 10,000 home furniture and furnishing products accessible to the nation.
The firm specialises in customisation and boasts interior designing services for complete home interior services.
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