British fashion retailer COS, under the umbrella of H&M Group, has inaugurated its first New Jersey outpost at the American Dream entertainment and retail center, marking its debut in the region. Revered for its contemporary influence, COS specialises in iconic wardrobe staples, refined essentials, and forward-thinking designs renowned for their enduring quality.

Bryan Gaus, American Dream’s general manager, expressed enthusiasm about COS joining the center, highlighting its distinction as a premier destination for global brands. He emphasised the brand’s reputation for craftsmanship and attention to detail, promising visitors an experience centered on durable, high-quality clothing.

The 6,103-square-foot store embodies the essence of the London-based fashion label, emphasising conceptual design and commitment to sustainability. Offering both womenswear and menswear, the space has intricate detailing, and modern tailoring. Notably, the location demonstrates COS’s dedication to sustainability by incorporating 48 per cent reused materials from previous stores, including rails and concrete plinths. The store is positioned in Court D on Level 2 of the center.

Since its establishment in 2007, COS has expanded its footprint across Europe, Asia-Pacific, North America, and the Middle East. Presently, the brand boasts a portfolio of 248 stores across 48 physical markets, operates in 38 online markets, and collaborates with select wholesale partners.