As the Head of MarComm at Jain Amar House of Fashion, Sumedha Jain oversees a brand portfolio featuring Madame, Camla Barcelona and Msecret. Jain Amar House of Fashion connects with over 300,000 men and women weekly through 150 Exclusive Brand Outlets (EBOs), 500 Large Format Stores (LFS), leading retail outlets and its online store, www.glamly.com. Sumedha is the driving force behind business growth, crafting compelling, customer-focused campaigns that drive traffic, acquisitions and revenue growth across brands and platforms.
Daily Routine
My day begins by offering daily prayers, heading to the office, strategising the day on the way and mainly includes conducting meetings with marketing and creative teams and ensuring smooth cross-departmental executions. External meetings, networking events and market analysis fill the rest of the day.
Passion and Hobbies
Beyond fashion, I’m passionate about painting and dance. These hobbies infuse creativity into my work at Madame.
Travel and Exploration
Exploring diverse cultures and design aesthetics during my travel deeply influences my approach to fashion, ensuring Madame’s collections and campaigns are globally appreciated.
Must-Read Books
Quantum Marketing
From Secretary to CEO
3 Must-Watch Movies
The Devil Wears Prada
Mission Mangal
The Great Gatsby
Favourite Car
Volkswagen Beetle
Define Success
Success, in the fashion realm, is achieving a harmonious blend of creativity and commercial viability, leaving an indelible mark on the industry. I believe a true leader is not one who leads by power, but who leads with empathy.
Role Models
Sudha Murty and Indra Nooyi
One Superpower You Wish You Had
Teleportation for instant access to global fashion scenes.
Thoughts on AI
AI’s impact on fashion is transformative, enhancing personalisation and sustainability. It’s a tool for innovation, not a replacement for human creativity.
Advice to Young Professionals
Stay curious, embrace change and build a network. Every setback is a set-up for a comeback in this dynamic industry.
Life’s Mantra
Success is an attitude, it’s a discipline, not just an aspiration. Believe in the power of your goals, solidify your plan and empower it with discipline.