Columbia Sportswear has announced net sales increased 3 per cent to US $ 985.7 million for the third quarter, with steady gains across the outdoor wear firm’s wholesale and direct-to-consumer channels.
The company reported that its direct-to-consumer and wholesale divisions saw ‘balanced’ net sales growth for the three months ending 30th September.
When compared to the same period last year, early shipments of autumn 2023 orders more than offset reduced distributor sales, contributing to the 3 per cent increase in wholesale growth. D2C grew by 4 per cent, driven by the markets in China, Europe, and Canada.
Sales of each brand rose by 4 per cent to US $ 804 million for Columbia and 9 per cent to US $ 122 million for Sorel. Smaller companies PraNa and Mountain Hardwear had declines of 18 per cent and 9 per cent, in that order.
“Third quarter performance was led by international-direct markets, with Canada, Europe-direct and China all delivering over 20 per cent year-over-year growth in constant currency,” said chairman, president and chief executive officer, Tim Boyle.