American luxury brand Coach has introduced an extraordinary retail experience by converting a Boeing 747 aircraft into a unique concept store at the Freeport A’Famosa Outlet in Malacca.
Known as ‘Coach Airways,’ this groundbreaking outlet store and café offer customers the opportunity to explore Coach’s ready-to-wear clothing, bags, and travel accessories.
Coach Airways represents a significant step in retail innovation, transforming the traditional shopping experience into an immersive and memorable event. This new concept store is set to captivate visitors, combining luxury fashion offerings with the allure of aviation, making it a must-visit destination for fashion-forward travelers and locals alike.
In a statement, Datuk Julian Lau, director of Freeport A’Famosa Outlet, expressed excitement about the new addition, saying, “Since the opening of Freeport A’Famosa, we have always strived to create various innovative experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger, and lounge cabins whilst browsing the collections from Coach.”
Campbell O’Shea, general manager of Tapestry Southeast Asia and Oceania, expressed enthusiasm for the retail concept, stating, “The opening of Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting moment for Coach as we continue to push innovation and create a space where customers can explore and interact. We are looking forward to bringing our customers this experiential retail pop-up at Freeport A’Famosa Outlet, a popular shopping destination in Malacca”.
