Expanding its product portfolio, Clovia, one of India’s fastest growing lingerie brands, has launched a brand new contemporary swimwear line which is chic, stylish and trendy.
The collection features a wide range of one-piece swimsuits, bikinis, halter necks styles, monokini, tankini, body suits and also beach dresses, starting at Rs 1399 and above.
The new line is an effort to redesign the idea of bathing suits, and has pieces made of handmade crochet, neoprene, and fade-resistant fabrics. Keeping the design intricate and unconventional, abstract monochrome geometric prints with bold accents, opulent kaleidoscope print and contrasting stripes have been used. Also, the addition of polyamide ensures elasticity, flexibility and longevity from the products.
Vibrant sarongs in blue and neons and crochet style kaftans in pastels and sunset hues are a highlight of the collection. Crafted from intricate crochet, chiffon and soft cotton, the cover-ups flaunt lightweight designs and decorative trim ensuring loose, fluid silhouette.
Run by Purple Panda Fashions, Clovia is a popular, all – inclusive lingerie brand that largely caters to the women’s innerwear market. The brand, launched in 2013, has an online and offline presence. It sells close to 2.5 lac units per month. Apart from its own online portal, the brand also retails through e-commerce sites such as Flipkart, Amazon and Myntra. It also plans to add 15 exclusive stores in metros & tier II, III cities over the next three years.
