A data intelligence company recently highlighted that consumers tend to shop more during this festive season as compared to rest of the year.
It also revealed that consumers plan to shop more this festive season in comparison to last year.
ReshaMandi – India’s largest farm-to-fashion digital ecosystem for natural fibres – opines that the main emotion amongst the populace is a desire for calm and stability mixed with a sense of excitement and celebration as markets continue to open and economies recover.
The company recently introduced a trend forecast report, a first for the industry, which focuses on the Indian fashion business and provides critical insights into the trends expected to prevail this festive and winter.
According to the forecast, the season will be characterised by opulent and positive tones that provide a sense of hope and luxury for trying circumstances.
Sarees are an essential component of Indian festival clothing. This year, traditional sarees such as those woven in the Kanjeevaram, Banarasi, Tant, Pochampally and Kota styles are likely to be more in demand.
In terms of details, small border/borderless, micro motifs, digital traditions, updated zari, scalloped/lace edges, translucency are expected to be more popular.
The fabrics that are anticipated to rule the holiday season are soft silk, cotton/cotton silk, organza/tissue, chiffon/georgette and banarasi silk.
Traditionally, festive attire comes with embellishments such as sequins, glitter and sparkles, which may suit a specific occasion, but do not necessarily qualify as being eco-friendly.
The good news is that Indians are now aware of how fast fashion continually affects the environment over the years.
ReshaMandi is steadily building the framework for eco-friendly apparel, fabrics and home furnishing to establish a new world of textiles and transform the industry by offering consumers and businesses sustainable solutions that are accessible, available and affordable.