Snitch, the home grown apparel brand, plans to go offline!
The clothing brand has expressed its intent to open 6 to 8 digital experience stores in the next 6 months.
Delhi-NCR, Karnataka, Andhra Pradesh, Telangana and Maharashtra are the target locations for the company.
The brand retails primarily through its own website and app and was recently launched on online marketplaces.
As per a report of Economic Times, a leading business daily, Siddharth R. Dungarwal, founder of the company, said that the stores will be small in size and highly tech-driven, featuring the best sellers of the brand.
“While the majority of traffic would be online, customers will have the option to either pick up or get products delivered to their doorstep,” he said.
The brand recently forayed into the plus size category and launched Snitch Plus, and now plans to expand further into the plus size segment with multiple product offerings such as chinos, T-shirts and more.
The brand is targeting a net revenue of Rs. 80 to 90 crore in FY ’23.
