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China’s millennials are forgoing luxury for experimental premium brands

by vishakhasomani

07-August-2018  |  11 mins read

Following Gigi Hadid’s successful run, Tommy Hilfiger revealed its Lewis Hamilton alliance in a Shanghai event

The retail landscape of China is lucrative for many reasons but in the past, retailers have struggled to connect with the cultural sophistication of the market. But, that seems to be changing, as dynamic brands in the premium segment are quickly evolving with their understanding of the market.

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