Several trends are currently shaping children’s fashion. The retailer, specialising in luxury children’s fashion, keeps a close eye on new ideas and trends through various channels. These include trade shows, runways, streetwear, and adult designer collections, which often influence the world of kidswear.
Film and TV also play a significant role in shaping trends, with movies like the new Barbie film, Wednesday, and The Little Mermaid influencing collections in recent times.
Regarding the timing of adult trends in children’s fashion, it’s generally observed that kidswear trends tend to follow a season behind adults. However, there is a noticeable trend of the time gap between adult and children’s fashion becoming smaller, with kidswear aligning more closely with adult trends.
As for the current trends shaping kidswear, the upcoming AW23 season is expected to feature new colours alongside classic palettes. colours like lilac, green, camel, and coffee are predicted to be strong. Sherpa styles in camel and coffee hues are anticipated, while metallics are expected to be popular for partywear. Denim and black are also highlighted as suitable choices for the winter season, stated the Head of Buying at Childrenson.
The mini-me trend, where parents seek looks for their children that match their own, has seen a significant increase recently.
