Chico’s FAS Inc., a leading omni-channel specialty retailer of women’s clothing, has appointed Diane Ellis as the President of its brand with effect from November 1, 2016. Ellis will oversee all business activities for Chico’s.
Speaking on the appointment Shelley Broader, President and CEO, Chico’s FAS said, “Ellis is a seasoned leader who has proven time and again that she is one of the most strategic business and brand builder in retail. She brings merchandising, marketing and operational expertise. Besides she also has a strong passion for our customers.”
With more than 35 years of retail experience Ellis previously served as Chief Executive Officer (CEO) at The Limited, and was instrumental in driving the strategy behind the company’s growth and business transformation over the past three years. She also worked at Brooks Brothers as President and CEO.
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Ellis commenting on the appointment said, “The brand has made great strides with its strategic initiatives, and as the retail landscape and customer behavior evolves, I’m excited to lead and support the team as we continue to strengthen Chico’s brand position and find new ways to innovate and delight our customers.”
US-based Chico’s operates four brands – Chico’s, White House, Soma, Black Market and Boston Proper. The company has around 1,557 women’s clothing stores in the US and Canada, and also sells merchandise through franchise locations in Mexico.
