Carving A Niche: The Lucrative Shapewear Industry

by Apparel Resources

17-November-2019  |  10 mins read


The ever-growing quest to obtain the perfect figure that media has instilled in the minds of fashion enthusiasts, has given impetus to a niche market segment into becoming an increasingly favourite sector for all brands (innerwear or otherwise); thus, the growth of shapewear has gained momentum recently. Shapewear garments help to reshape the body as desired, […]

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