Burberry, the renowned British heritage brand, is set to boost sales with its ‘Burberry Streets’ city-takeover series. Launching during London Fashion Week on 15th September, 2023, in London, it will later hit Seoul, South Korea, and Shanghai, China in October. This initiative celebrates urban exploration, showcasing Burberry’s legacy, new collections, and the revamped blue Equestrian Knight logo. It blends modern British luxury with heritage, featuring brand signatures like the knight blue check and rose prints in city’s prime spots.
In London, Burberry symbols will adorn the city, including rose print flags on Bond Street and Piccadilly screens displaying the winter 2023 campaign and collections. Chalk stencils of the Equestrian Knight will appear on paths and in parks and iconic black taxis will flaunt designer Daniel Lee’s English rose print collection.
Rod Manley, Burberry’s chief marketing officer, expressed excitement about Daniel’s first collection launch, both online and offline. He shared in a press statement, that Burberry has revamped itself in multiple ways and it’s time that people are aware of it. He further shares excitement about the global Burberry Streets initiative and also the redesigned website and states that it’s a move to introduce clients to the new Burberry world.
