Bummer opens India’s first vending machines for innerwear shopping, starting with Ahmedabad airport. The brand expands vending machines to cities like Mumbai, Delhi and Bangalore in the coming months.
The machines offer a curated selection of Bummer’s products, including boxers, trunks and boy shorts, with an intuitive interface for easy shopping. Customers can select and purchase their preferred innerwear with minimal hassle.
Sulay Lavsi, Founder and CEO of Bummer, stated, “We want buying innerwear to be as simple as picking up a bottle of water. Our goal with this launch is to increase the accessibility of high-quality pants while on the go.” He also emphasised plans to expand Bummer’s reach across India.
Earlier this year, the brand raised US $ 1.06 million in funding and is working toward establishing over 10,000 offline touchpoints within the next five years.
