British womenswear e-tailer In The Style expects revenue to grow by 28% – thanks to inclusivity

In The Style, the notable British fashion e-tailer, has said that its revenue in the year to 31 March 2022 is expected to soar year-on-year by 28 per cent to £57.3 million.

And if these numbers are achieved, then the growth could be an astounding 197 per cent, when compared to the 2019/2020 period.

The womenswear e-tailer said that the adjusted EBITDA margin will be as per the expectations – and that’s 1 per cent. Here it’s important to state that the same was 8.5 per cent for the year ended 31 March 2021.

The good numbers have been attributed to e-tailer’s influencer strategy as well as its strength of being an inclusive brand.

The year saw the e-tailer continue to leverage its social influencer collaboration model, by unveiling collaborations with 27 influencers, which included Perrie Sian and Gemma Atkinson.

Importantly, the Group also witnessed 33,000 new customers (on average) every month all through the year.

Founded in 2013, In The Style has been growing rapidly over the last few years and in March 2021, it launched IPO, which raised £11 million in gross proceeds. It ships to as many as 100 countries.