New Look, the British global clothing retailer, has decided to meet its customers’ demand for frictionless trading.
The clothing retailer has now said that it is focussed on strengthening and streamlining its omnichannel offering both across the high street and online.
Consequently, New Look has started working on enhancing its fulfilment network, besides improving its inventory management as well as customer loyalty.
In this regard, it is important to state that the Manhattan Active Omni suite (a new order management system) will give New Look a single view of inventory across all customer touch points.
As a result, it will help the brand to maximise full price sales by immediately checking the availability of inventory across all channels.
The whole effort is to be more agile and more responsive to every customer’s fast-changing expectations.
Notably, the new system will also enhance existing store capabilities besides enabling additional omnichannel functionalities, such as store fulfilment.
New Look was founded in 1969 and sells womenswear, menswear and clothing for teenagers.
