BrandMan Retail, the Delhi-based retail solution company, will manage New Balance’s presence in India via omnichannel retail and strengthen its operations in India. Earlier, the Indian operations for the brands were tackled by another company, Major Brands.
New Balance is a popular American sports company and currently has three stores in India. The company is planning to open 35 more stores across India by March 2022.
“With a growing focus on sports and fitness in Indians, we feel there is huge potential in expanding the brand’s presence across the country with a long-term sustainable growth strategy. New Balance is an iconic brand synonymous with performance and aesthetic,” said Kavya Malhotra, Chairperson, BrandMan Retail.
Founded in 1906, New Balance reported revenue of US $ 4.5 billion in 2018.
BrandMan Retail also said that it will offer all the key products of the brand including new launches and performance-oriented shoe and apparel. There will also be focus on online sales via BrandMan Retail website and other online platforms.
