Legendary Indian cricketer Sachin Tendulkar who launched menswear brand, True Blue, as a joint venture with Arvind Fashion Brands Limited is now planning to make it a global brand. This was revealed by the cricketer in an interview recently.
The menswear brand launched in 2016 is currently retailed through 75 outlets including eight standalone stores in the country.
“Whenever I travel, I am not surprised to see Made In India tag in clothes. So why not an Indian brand in those markets?” said Tendulkar who personally involved in the design process.
‘We need to explore as there is no 75 yard boundary line but we have a bigger playfield in terms of markets and merchandise,” added Tendulkar.
The brand, which set a target of making Rs 200 crore in five years, has apparel for men in the age group of 28 to 40 years. Priced at Rs 1,200 to 3,500, with its premium evening wear costing up to Rs 8,000, the line, the brand initially launch casual and formal wear.
True Blue is also reportedly planning to venture into women’s wear section, though, anything concrete on the matter is yet to be decided.
