Biba, the ethnic wear and lifestyle brand, is among the brands driving retail openings in Tier-2 cities. Agra, Noida, and Dehradun are the latest locations where new stores of the brand have been opened.
The new Biba store in Dinesh Nagar, Agra, opened on 2nd February, the company announced via Facebook. The storefront, which is located on Fatehabad Road has been painted a bright shade of red and features gold lettering on the brand’s logo. Biba’s ethnic, casual, and workwear collections are displayed in the store against a cream and light pink background.
The week also saw the debut of a Biba store at the Spectrum Mall in Noida. In a Facebook post, Biba promised to fulfill “all of your fashion requirements” at the Spectrum Mall.
Additionally, there is also a new Biba flagship store opened in Centrio Mall in Dehradun with an area of 1,996 square metres. The grand opening of the store was further celebrated with customers receiving significant discounts on everything from kurta sets to co-ords.
Biba also announced on Facebook that it has expanded its selection of children’s clothing and that there are many promotional discounts available at the brand’s online and offline stores.
With more than 150 branded stores and 225 multi-branded stores, the brand is strong in terms of its offline presence in India.
