Myntra has announced the launch of Bershka, the youth-focused global fashion label from the Inditex group, on its platform. The partnership gives Bershka access to Myntra’s 21 million Gen Z users, one of the largest consumer bases of this demographic in the country.
Founded in 1998, Bershka operates in 68 markets worldwide and is recognised for its bold, trend-first approach that merges mainstream fashion with subcultural influences. Its collections, aimed at Gen Z and young millennials, include statement denim, oversized hoodies, cargo trousers and chic dresses.
Myntra confirmed that more than 1,200 Bershka styles across men’s and women’s wear will be available to Indian shoppers, marking the brand’s first major digital launch in the country. The platform stated that Bershka “embodies youthful energy and cultural expression,” adding that its arrival on Myntra strengthened its commitment to providing Indian consumers with leading international fashion.
With over 70 million monthly active users and a rising appetite for global brands, Myntra has established itself as a key entry point for international labels looking to engage with India’s digital-first fashion audience. The platform currently hosts more than 450 international brands, with almost 45% of demand originating from non-metropolitan cities.
The launch of Bershka comes ahead of the Indian festive season, a pivotal time for fashion retailers, as brands compete to capture consumer spending in one of the world’s fastest-growing e-commerce markets.
