Leading D2C fashion brand, Berrylush, has announced its partnership with ClickPost, an innovative logistics intelligence platform designed to improve customer experience and increase retention rates to 35 per cent by FY 2025.
With this collaboration, Berrylush focuses on post-purchase customer experience through automated communications, streamlined order tracking and a data-driven supply chain. Through the integration of ClickPost’s technology, Berrylush will offer customers real-time tracking of their orders, returns, refunds and exchanges, ensuring a more transparent and enhanced post-purchase experience.
“Customer retention is key to driving sustainable growth in today’s competitive D2C market,” said Alok Paul, Co-founder and COO of Berrylush. The partnership will utilise ClickPost’s advanced analytics dashboard to track and optimize crucial metrics such as Return to Origin (RTO) rates, Delivery Turn-Around Time (TAT), Non-Delivery Reports (NDR) and customer returns.
“Customer retention and strong NPS scores are essential metrics for D2C brands aiming to build long-term, sustainable businesses,” said Naman Vijay, Co-founder and CEO of ClickPost.
Studies indicate that a 5 per cent increase in customer retention can boost profits by 25 per cent to 95 per cent. With this partnership, Berrylush underscores its commitment to fostering long-term customer relationships and positioning itself as a customer-centric brand in the competitive D2C fashion market.
