Defending Indian Super League (ISL) champions Bengaluru Football Club (FC) on Sunday announced lifestyle apparel brand Wrogn as the club’s official lifestyle partner for the 2019-20 season.
The Bengaluru FC was formed in 2013. The club owned by JSW Group came into force with an intent to put Indian football on world map.
Bengaluru FC, popularly known as Blues amongst the fan circles, has always maintained high ranks in the tournaments.
During the course of the current season, Wrogn will provide the Blues with lifestyle merchandise and accessories.
The Blues began their third ISL campaign with a clash against NorthEast United at the Sree Kanteerava Stadium in Bengaluru on Monday.
Anjana Reddy founded Universal Sportzbiz which owns the brands Collectabillia, Imara and Wrogn.
In 2012, Sachin Tendulkar became one of the co-investors in a Series-A round in Collectabillia, when the company raised US $ 2.7 million.
2014 saw Virat Kohli become the brand ambassador for the brand and his success has catapulted their association to introduce merchandise in collaboration with him.