British modern heritage brand Belstaff has inaugurated its first flagship store in Tokyo, marking its largest retail launch since its flagship launch at New Bond Street, London.
According to the British brand, the opening of the Tokyo flagship showcases its development within Japan and its continued international expansion and dedication towards the global retail scenario.
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The new flagship spreads across 100 square metres within the 47,000 square metres retail space of ‘Ginza Six’, and is the brand’s second biggest retail space in Asia, after Macau. Belstaff laid its footsteps into the Japanese market in 2016 with retail spaces in Matsuzakaya Nagoya, Isetan Tokyo and Kobe.
The new store holds the first offering of the women’s line in Tokyo and the first complete offering of menswear. Additionally, it offers an exclusive ‘Ginza Capsule’ collection of lighter weight pieces and the first eyewear collection from the brand.
“Ginza Six, our fourth opening in Japan, shows our fast and strategic expansion in this important market. The Japanese influence on fashion and style can be felt globally, which is why we selected this country as a key pillar market for Belstaff. The Japanese appreciation and appetite for modern heritage is key to our success here,” said CEO Gavin Haig.
