The flagship store of French womenswear brand Ba&sh has reopened in the IFC mall in Hong Kong. According to the firm, this is a “re-celebration” as it was historically, the brand’s first location in an area where it has been rapidly expanding.
Co-founders Barbara Boccara and Sharon Krief of IFC state that the 213 square metre flagship “perfectly showcases the classic French style of simple sophistication,” making it a popular location for both business and pleasure. “Uses natural materials and soft colours reminiscent of earthly elements like clay, sand, and grey,” according to the store’s interior design. The brilliant colour scheme in the Ba&sh collections is highlighted by the interaction of these neutral tones with an abundance of natural light.
A sizable curtain may be closed to provide seclusion, and for an even more customised and exclusive experience, the boutique’s back features a VIP area that offers fittings and private sessions to its most devoted patrons.
As previously indicated, the 21-year-old company has been expanding throughout Asia. Its unique moniker, which incorporates the first two letters of each of its founders’ forenames, was unveiled last October at Marina Bay Sands in Singapore.
Its concentration is not limited to Asia, though; its Singapore debut came soon after its openings in Italy and Morocco. With more than 320 locations, it is currently available in more than 70 countries, including those in Europe, Asia, and North America.
