BASF, a German textile chemical producer, is set to expand its capacity for the production of Paliocrom effect pigments by more than 20 per cent by 2017 in Ludwigshafen, Germany. With an investment of approximately US $ 10.83 million, BASF aims to strengthen its position in the fast-growing market. Paliocrom features gold, orange and new red pigments. BASF also launched Paliocrom Sparkling Red as an exclusive bluish red product in the market. Paliocrom’s uniqueness comes from high chroma, metallic luster, and hiding power and it is suitable for high-quality automotive finishes and industrial paints. The Dispersions & Pigments division of BASF develops, produces, and markets a range of pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fibre bonding, plastics, and paper as well as for electronic applications such as displays.
